Playing to win: Australian sports diplomacy in Asia

At our July event Robbie Gaspar and Chris Ciriello, two sportsmen who have been involved in sports at elite levels in Indonesia, Malaysia and India, shared their views on Australian sports diplomacy

Australia's recognition as a sporting nation has delivered soft power dividends over many years. But few of these dividends have been delivered in Asia.  Arguably, because Australia is focused on particular sports which, with the exception of cricket in South Asia, do not have a large spectator base in Asia.  Chris and Robbie will discuss  the prospects for Australia’s sporting brand to be better utilised to build relations in these key countries and the region more broadly.